February 6, 2012

GMS Members on SXSW Panels 


Film Screening: “Trash Dance” (Documentary)
Date: Saturday March 10
Time: 1:30PM – 2:35PM
Location: Paramount Theatre
GMS Member: Dominique Preyer


The Not So Sexy Side of Music For Film and TV
Date: Tuesday March 13
Time: 11:00AM
Location: Austin Convention Center, Room 13AB
Moderator: Dominique Preyer
Panelists: Mark Grossman, Julia Henry
You have songs in your film that you need to license, but you have no idea how to get a quote, who to ask, and where to go. Sound familiar? Nowadays, independent filmmakers have to wear many hats, and understanding the basics of music licensing are a must. Whether you are submitting a project to festivals, streaming online or seeking distribution, music clearance is essential (YES, even if the artist says it’s OK).


In the world of licensing music for Film & TV, the sexy side, or creative side, seems to get a lot of the attention whereas the not-so-sexy side, or the business side, is somewhat daunting and unfamiliar. This panel will focus on making the business side of music in film more sexy and appealing. The panelists will discuss the many issues that one can encounter when clearing and licensing music, including: best practices to follow, avoiding disputes, resolving misunderstandings and possible legal action, and all of the paperwork required
for your deliverables package.


Artists Scoring Film: New Trends in Composing
Date: Tuesday March 13
Time: 3:30PM
Location: Austin Convention Center, Room 18ABCD
Moderator: Robert Kraft
Panelists: Mike Shinoda, Mark Nishita, Kier Lehman, Todd Bozung, Joseph Trapanese
What do Trent Reznor, Daft Punk, Linkin Park and The Chemical Brothers have in common? They are recording artists who have crossed over into the world of film composing. This panel will discuss why more filmmakers and studios are turning to musical acts to give their project a distinct original sound and the importance of diversifying as an artist. From collaborating with filmmakers vs. band mates, developing soundtracks and blending their unique sound into score, artists will give a first hand account of their experiences and their significance in the marketing of the film. Key players will be defined, what role they play in the scoring process, how to grab their attention and land the gig.


Film Screening: “Slacker 2011″ (Feature)
Date: Tuesday March 13
Time: 9:30PM – 11:14PM
Location: Paramount Theatre
GMS Member: Dominique Preyer


Pathway To Placement
Date: Wednesday March 14
Time: 11:00AM
Location: Austin Convention Center, Room 12AB
Moderator: Rebecca Rienks
Panelists: Rachel Levy, Joe Maggini, Chris Budd, Joel C. High
Ever wonder HOW that perfect song ends up in that perfect moment? How do the decisions get made and what can artists do to get ahead of the pack? Learn about the process of selecting songs for visual media from every perspective: artist, label/publisher, indie pitch person, music supervisor and filmmaker. Learn what makes a song imminently “synchable” and how artists can better write and record with film, TV, gaming and advertising in mind.


Dr. John Show
Date: Wednesday March 14
Time: 11:30 PM
Location: La Zona Rosa
Moderator: Ed Gerrard


Dr. John Listening Party – New Album Produced by Dan Auerbach
Date: Thursday March 15
Time: 1:00 PM
Location: Hotel St Cecilla
Moderator: Ed Gerrard


Cash For Songs: Insider Secrets of Music Placement
Date: Thursday March 15
Time: 5:15PM
Location: Austin Convention Center, Room 12AB
Moderator: Sherry Orson
Panelists: John Anderson, Gary Calamar, Ryan Fitch, Amy Rosen
How do professionals generate cash for songwriters? How do you find projects that need material? How do pros contact decision makers? How do final decisions get made? Who cuts the checks? How does the money get distributed? Songwriters, artists, music executives and anyone else interested will discover how the licensing pros work to generate cash for songs.


Beyond the Kitchen SYNC: Music/Brand Collaboration
Date: Friday March 16
Time: 11:00AM
Location: Austin Convention Center, Room 17A
Moderator: Mike Boris
Panelists: Marni Wandner, Joel Beckerman, Taylor Hanson, Carianne Marshall
Everyone knows the great exposure you can get from having your music licensed in a commercial, but how else can you get your music heard with the help of a brand? Hear how to maximize usage beyond the conventional sync. Learn how brands can benefit from you as a band or performer, and how your band is itself a brand.


SPIRITXSW (Bass Drum of Death, Electric Flower Group, Hooray For Earth, Gemma Ray, Soft Swell, and NO)
Date: Friday March 16
Time: 11:00AM – 5:00PM
Location: Jacked Stage – (Carmello’s parking lot) 5th and Red River
Moderator: Toddrick Spalding


Beyond Just Music Licensing in Advertising
Date: Friday March 16
Time: 12:30PM
Location: Austin Convention Center, Room 15
Moderator: Eric Johnson
Panelists: Jessica Dierauer, Bryan Turcotte, Lauren Ross, Brigitte Green
Explore the creative and production process of ways in which music, bands and artists are being utilized in advertising projects that are beyond just traditional licensing deals. Hear real-world examples including advertising projects as brand partnerships, product placement, events-based campaigns and digital, social and collaborative endeavors.


Music in TV Pilots: Sales Tool or Strategy?
Date: Friday March 16
Time: 2:00PM
Location: Austin Convention Center, Room 16AB
Moderator: Amanda Krieg
Panelists: Tony Von Pervieux, Phil Sgriccia, Daryl Berg, Alexandra Patsavas
Among the myriad of challenges in creating a successful television pilot, selecting the right music is frequently the most overlooked. From the score, to songs, to the perfect main title theme, there are many different elements to consider, and one question that defines them all: What is the most effective way to use music to sell a pilot, while still establishing a sound for the entire series? As a studio executive or a music supervisor, where should (or shouldn’t) you compromise? With music budgets shrinking everywhere, where do the funds go ­ a skilled composer or a recognizable Lady Gaga track? Is there an opportunity for aspiring composers to save the day?


Mind the Gap (performance schedule)
Date: Friday, March 16
Time: 7:00PM
Location: Deseo Centro Lounge (219 Congress Ave.)
Presented by Hotel Cafe



Gatekeepers: Tales of the Pitch
Date: Saturday March 17
Time: 12:30PM
Location: Austin Convention Center, Room 12AB
Moderator: Steven Scharf
Panelists: Lyle Hysen, Marisa Baldi, Michele Wernick, Carianne Marshall
Meet some of the top independent licensing companies that connect you with the music supervisors and the studios to place your music in all platforms of TV, film, commercials, gaming and branding.

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